Target week 3

This week went by quickly.  The focus for me on week three was learning different about different of the sales floor.  I shadowed one of the sales floor executive team leaders, and we took a more in-depth look at how each department was doing compared to the same month last year, as well as year over year and tried to figure out why.  Trying to figure out why certain products or departments are performing well and others not so well is very intriguing.  There are a lot of influencers that can be at play and trying to tell a story from the numbers can be quite tricky.  Trying to decide how to display endcaps was entailed in this detailed overview of departments.  I am still trying to figure out figure out exactly how vendor endcaps work.  From what I have gathered, some vendors pay for their own space, but the store is given a certain percentage of endcaps they can do what they want with.  IMG_9914

One such end cap I personally do not like is this peanut butter and Nutella end cap.  I am brainstorming ideas for what to put in this place.  If you have any thoughts please leave a comment.  Ideally, this product will be fresh, new, and not sold elsewhere in our stores.  I realize you may not know what products exactly are sold in our stores and that’s ok.  Something that may be unexpected yet welcoming to the fresh market department.  This end cap receives a lot of traffic passing, yet does not sell very much off of it.  Only a few isles down you can find the exact same display on the first section within an isle.  Thoughts or ideas would be appreciated.

 

At the end of the week, our Group vice president who oversees 65 stores came in for a store visit.  This was by far the highlight of my week.  He brought with him a store team leader from a struggling store to our store to learn how we are one of the top stores in the group.  I am not really sure if she got a whole lot from the walk, but our leadership team sure did.  He drilled us with questions on metrics, and why things were happening such as receiving low net promoter scores.  Net promoter scores are gathered from guest surveys; you know, at the bottom of most retailers receipts they have an optional survey.  Well, some people actually do fill these out and we do follow up with anyone requesting a follow up as soon as possible.  Our Group VPs main point was why were our leaders not catching the issues that were then put onto these surveys before they were happening.  I really enjoyed the way he walked us through these different issues which are critical to sales.  He made our store team leader very uncomfortable, but this served an important purpose.  Some of the issues we face in retail we have no excuse for.  A

Some of the issues we face in retail we have no excuse for.  A guest should never leave our store feeling someone has been rude to them.  Especially after a big week where Amazon bought Whole Foods.  Most companies in a wide range of industries are wondering, and worrying about this merger.  As a big box retailer, Target must stay on top of giving guests exceptional customer service at all points of contact within our stores to remain competitive in an ever growing e-commerce world.

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